I am Sierra LaFrance
I am a designer. I am a photographer. I am an artist.
I am a designer to make logic and concepts obtain visual beauty. I am a designer to solve problems in a clever manner. My designs are loud and bold. I use strong colors, type and graphics to create vibrant visual experiences.
I am a photographer in order to transform fleeting moments into permanent, visual memories. My photographs capture life in all its forms. I depict moments that encompass self-acknowledgement, elegance, fearless personality, luxury and, my favorite, genuine smiles and expressions.
My goal is to make the world think and to make the world beautiful.